Walnut Creek, California
Diana Hilty-Vance has been involved in marketing, advertising and research for more than 20 years.
Diana began her career at Burke Marketing Research – at the time, the largest ad hoc quantitative research company in the world. While at Burke, she helped grow the San Francisco business from a small 2-person operation, to a staff of 8 full-time and 4 part-time employees. Her primary clients while at Burke included Hills Bros. Coffee (later Nestle Beverages), Apple Computers, Hunt-Wesson Foods and Clorox.
Diana moved to the client side, working for Del Monte Foods as manager of the market research group assigned to the R&D Center. In this capacity, she managed projects focusing on new product development and product improvements for the Del Monte, Contadina and Morton’s Food lines.
Diana spent the next several years in advertising agencies, working for a brief time at Ketchum Advertising in San Francisco before relocating to London to work at Saatchi & Saatchi. At Saatchi, she rose from an entry level Account Planner to Group Manager. Primary accounts at Saatchi & Saatchi included P&G – UK & Europe (Oil of Ulay, Pampers, Head & Shoulders, Ariel/Ariel Liquid), Cunard Cruiselines, BP Oil (UK & Europe), McDonald’s, and the Metropolitan Police.
Diana “set up shop” as a free-lance market researcher, focusing primarily on qualitative research. She also provides quantitative research consultation to clients on an as needed basis. Diana’s current client base includes companies involved in healthcare, technology, finance, travel, fashion and packaged goods.