San Diego, California
With over 11 years of healthcare communications experience, Hillary has led public relations programs including corporate publicity, patient disease awareness and crisis communications and has managed investor relations programs for biotech and medical device companies. She has led marketing communications programs including product launches, market development initiatives, clinical education programs, sales force communications and trade shows.
During her five years at medical device manufacturer ResMed, she managed internal teams and external agencies to develop an optimal mix of public relations and marketing programs to support key business objectives. She employed novel, creative approaches to disease awareness, market development, clinical education, product promotion, product PR, sales force engagement, and customer acquisition / retention.
Hillary enjoys taking a team-based approach to developing communications plans that are firmly grounded in business objectives and priorities. She consistently collaborates with clients to understand their commercial challenges, revenue targets and competitive positioning in order to develop communications plans designed to meet their goals as efficiently and cost effectively as possible.