Sandra Wright

Longmont, Colorado

Sandra Wright Photo

Qualifications

A marketing professional with 5 years of experience developing innovative marketing and public relations programs in the health and wellness industries. Additional skills in administration and small company business management, including finance.

Work Experience

Marketing Manager 2/2006 – 3/2007
iCare Health Monitoring, Inc. Golden, CO

  • Implement retail sales and merchandising program with CVS/pharmacy stores
  • Manage development of point of promotional materials, radio and print ads
  • Organize media buys and PR efforts, secure local and national media coverage including The New York Times, DrugTopics and Business 2.0 magazines
  • Manage relationships with advertising, graphic design, media, and PR agencies
  • Provide proactive and reactive media support
  • Manage key relationships with partners
  • Develop various marketing materials
  • Training for retail store employees
  • Plan trade shows
  • Support new business development

Marketing Associate/ Office Manager 1/2005 – 2/2006
iCare Health Monitoring, Inc. Golden, CO

  • Managed daily office operations
  • Developed and implemented company employee handbook
  • Provided basic accounting/bookkeeping services
  • Managed and maintained HR records
  • Assisted in recruitment of new employees
  • Supported product launch at first customer site
  • Coordinated project materials between team and vendor services

Administration Contractor 11/2003 – 12/2004 Microlife USA Dunedin, FL

  • Provided support in development of new company, iCare Health Solutions
  • Maintained company records
  • Supported executives
  • Provided basic accounting/bookkeeping services
  • Located and obtained office space and furnishings
  • Worked with broker in establishing benefit plans for new company

PR Consultant 9/2004 – 2/2005 Waller Media Atlanta, GA

  • Supported Stroller Strides account, a fitness program for new moms
  • Secured local media coverage for new franchises

Marketing/Public Relations Associate 1/2002 – 5/2003 HealtheTech, Inc. Golden, CO

  • Assisted in company’s successful July 2002 initial public offering
  • Organized and supported more than 10 tradeshows per year, symposiums, media mailings, investor relations conferences
  • Assisted in PR efforts to launch three major products: BodyGem and MedGem indirect calorimeters and BalanceLog software to manage weight and nutrition representing more than $12 million in revenue in 2002
  • Provided support and dissemination of all press releases; worked with news distribution agency and stock exchange
  • Assisted with major national, regional and local media campaigns to secure coverage for the company and its products; Major coverage in 2002/2003 included spots on CNN, Headline News Network, Good Morning America and numerous television markets throughout the U.S., as well as Fortune, Newsweek, Time, American Spa, Allure, Men’s Fitness, Glamour and Self magazines
  • Managed the company’s public and investor relations portions of the website; directed project for creation of investor relations section and oversaw project implementation
  • Provided daily proactive and reactive support to media
  • Assisted in the production of the company’s first annual report, from development to production
  • Oversaw various projects as needed by marketing, sales and public relations

Office Manager/Project Coordinator 5/2000 – 1/2002 HealtheTech, Inc. Golden, CO

  • Managed daily operations of the office of 25 employees
  • Managed and maintained employee benefits and human resource documents
  • Provided training to new employees
  • Organized office moves as company outgrew three office spaces
  • Supervised receptionist position and administrative assistants
  • Developed and implemented organizational standards for the receptionist position

Activities Coordinator 8/1999 – 1/2000 Bethany Healthplex Lakewood, CO

  • Developed and implemented various activities for all wards including Alzheimer’s, Psychiatric, Rehabilitation and Geriatric residents
  • Worked with Social Services with resident involvement and analysis of residents
  • Maintained resident files
  • Participated in family conferences
  • Screened and organized volunteers and their activities

Education

Bachelor of Arts Degree, Humanities 5/1999 Bob Jones University Greenville, SC