Selected Accomplishments for First Light and Tony DeLizza
- Lead womans’ health OTC product developer to investment and milestone strategy that met the business need to advance to the next funding point
- Delivered early stage market research and product market guidance for dental surgery guide related to tooth implants
- Guided new entrant in large diabetes testing sector to develop informatics plan associated with new medical device
- Developed detailed market and commercial plans for point-of-care test for salivary flow and dehydration with San Francisco start-up medical device company
- Developed comprehensive commercial plans and product portfolio plans for San Diego drug delivery device company
- Worked with CEO to achieve a total of +$6MM Angel funding for a San Diego medical device company pursuing hospital post-surgical pain management products through comprehensive business planning and market research
- Marketing and Sales Plans for Pelikan Sun® Lancing Device.
- Execution of Marketing and Sales of Pelikan Sun(Pelikan Technologies) through regional distributors.
- Funding, Development, and Launch to two US retail pharmacy chains of the iCare™ Health Buddy® and iCare™ Monitoring Service.
- In-licensing of the Health Hero Health Buddy and operational partnership with Health Hero Network.
- Partnerships, licensing and venture funding of informatics and disease management companies to Johnson & Johnson.
- Development, FDA Clearance, Market Planning, and Reimbursement for LifeScan Harmony Home PT/INR Test Device – project was a “start-up” within Johnson & Johnson.
- Development, FDA Clearance, and Market Launch of LifeScan SureStep® Pro Hospital Blood Glucose System.
- Restructuring of LifeScan Hospital Sales and Products to attain leading US market share.
- Part of lobbying team that successfully obtained 1996 Congressional funding and multiple state coverage initiatives for Type 2 diabetes supplies and education.